Top 5 Popular South African Stocks on EasyEquities (2025)

Top 5 Popular South African Stocks on EasyEquities (2025).

If you’re investing via EasyEquities and building a portfolio that needs simplicity, diversification and long-term stability, it helps to know what fellow South Africans are buying — and why. Below are five South African-listed stocks that have drawn significant interest recently, along with what to watch.

1. Shoprite Holdings Ltd (JSE: SHP)

Why it’s popular:

A leading consumer-retail name in South Africa, with broad footprint across the country. According to its FY2025 results: group sales from continuing operations rose 8.9 % to about R252.7 billion. (shopriteholdings.co.za)

Recorded 15.8 % growth in diluted headline earnings per share (DHEPS) for 2025. (shopriteholdings.co.za)

Big appeal to South African investors who favour companies tied to domestic consumption and retail resilience.

Things to keep in mind:

Retail is exposed to consumer stress: inflation, load-shedding, weak disposable income all play a role.

The company is shifting its African footprint (for example, exit of some Ghana/Malawi operations) to focus more on South African operations. (Reuters)

For someone managing financial stress in a high-cost urban area (like Johannesburg), retail stocks may offer some defensive value — but you still want steady income and low drama.

2. Capitec Bank Holdings Limited (JSE: CPI)

Why it’s popular:

As per a trading statement issued for year ending 28 Feb 2025, Capitec said its headline earnings per share (HEPS) will increase between 28 % and 32% over the prior year. (Senspdf)

Strong growth in transaction & commission income and increase in “fully-banked” client numbers. (Senspdf)

Banking stocks like Capitec appeal to investors looking for both growth and value in local-needs sectors (no export currency risk, mostly domestic).

Things to keep in mind:

Banking is sensitive to interest rates, credit losses, and regulatory changes — all of which are relevant in South Africa’s high-cost, inflation-pressured environment.

If your blog audience is feeling cost pressure in urban centres like Johannesburg, reminding them that financial-services stocks can mirror the health of the consumer may help with context.

3. Naspers Limited (JSE: NPN)

Why it’s popular:

Naspers offers exposure to technology/internet holdings globally, including via its stake in Prosus NV, giving South African investors a “global growth” angle from local listing.

It’s listed in many “best stocks to buy in South Africa” summaries for 2025. (HelloSafe)

For investors via EasyEquities who want something beyond “pure local economy”, a tech-oriented name like Naspers is appealing.

Things to keep in mind:

Tech and global exposure means added layers of risk (currency, regulatory, global growth cycles) — which may matter especially if your audience is already under local financial stress.

Growth stocks can be more volatile; if someone needs income or stability, they may want to balance with more “safe” names.

4. MTN Group Limited (JSE: MTN)

Why it’s popular:

As per Q1 2025 results, MTN delivered a 19.8% service-revenue growth at constant currency. (wsj.com)

Large subscriber base (~296.8 million) and growing fintech business add growth appeal. (mtn.com)

Telecoms play is somewhat “essential services” – less tied to whims of discretionary consumer spend — interesting for investors looking for stability.

Things to keep in mind:

MTN has headwinds: the full‐year earnings for 2025 were hit by currency devaluation (Nigerian naira) and other geopolitical/regulatory risks. (Reuters)

While growth is evident, caution is advisable: for someone living in a high-cost urban area and under financial stress, companies with fewer dependency on cyclical consumer spending may be useful — but they still carry risk.

5. Sasol Limited (JSE: SOL)

Why it’s popular:

Though more cyclical and risk-oriented than some of the others, Sasol appears in “top stocks to buy in South Africa 2025” lists for domestic exposure. (HelloSafe)

For investors via EasyEquities who believe in commodity recovery, energy transition or local industrial rebound, it can be a “play” rather than pure steady income.

Things to keep in mind:

Cyclical risk is real: commodity/energy prices, global trade, local regulation all matter.

If the audience is under financial pressure, remind them that holding “speculative” stocks means accepting more risk — and that doesn’t necessarily align with the goal of managing financial stress and building long-term stability.

How Should You Use This List?

• Start with your goal: If your main goal is building a long-term investment that supports financial stability (given cost pressures in cities such as Johannesburg), then pick a mix of stocks that offer a balance of stability (banks, retail) + growth (tech, telecoms) rather than going all speculative.
• Diversify: Even though all five stocks above are South African listings, they span different sectors (retail, banking, tech/holdings, telecoms, energy/chemicals). That helps spread risk.
• Consider your investment horizon & stress tolerance: If you may need the money in the short term, choose more stable names (Shoprite, Capitec). If you have a 10+ year horizon and higher risk appetite, then consider adding growth plays (Naspers, Sasol).
• Keep your costs and context in mind: South African investors face currency risk, inflation, and cost-of-living pressures. Even when buying via EasyEquities, transactions, local tax (dividends, etc.) and local company risk matter.
• Don’t forget income & dividends: If part of your aim is easing financial stress (by generating passive income), stocks with steady dividends might be wise – retail and banking stocks often fare better in this regard than cyclical plays.

Final Thoughts

Picking “popular stocks” on EasyEquities is a smart starting point — because popularity often reflects liquidity, investor sentiment, and platform access. But popularity does not guarantee suitability.
As you write for readers coping with high cost and looking to build investing habits, emphasis should be on consistency, affordability (even small amounts), and selecting stocks that align with their financial comfort.

Use the list above as a menu of options, not a shopping list. Encourage readers to pick 1-2 core names first, understand them, and then add others over time as their comfort grows.